After a freak accident, the meteor falls to the bottom and bursts open, bringing the dinosaur skeletons to life. Due to the immense popularity of the Dino Power toys, they are often hard to come back by and are often dearer than the regular Goo Jit Zu toys. Because “Heroes of Goo Jit Zu” toys aren’t actually constructed to final, many mother and father go for the minis since they’re inexpensive.

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• We aim to construct model loyalty from launch with a toy assortment that brings GooZonia off screen and into the playroom for an immersive play expertise.
• The flexibility and durability come from its thermoplastic elastomer (TPE) materials which may be stretched, squashed, and overwhelmed without breaking.
• In the animated sequence, we learn extra concerning the heroes and how they came to be.
• From the depths of the ocean with Deep Goo Sea to the far reaches of the galaxy and the long-lasting streets of Gotham or New York City, there’s a hero for each story and an adventure ready in every squish.
• A. No, the popular “Dino Power” subseries are solely obtainable in full-sized “Heroes of Goo Jit Zu” toys.

Absolutely, we’ve had really sturdy gross sales from the preliminary launch so we’ve heaps extra exciting vary extensions already in improvement for next 12 months. It truly evolved loads and ended up quite close to where we began. The Design Team began with animals, took them into space after which got here all the finest way again to the zoo theme.

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The toys function stretchy legs and arms, very related to the popular Stretch Armstrong toys that got here out in the mid-’70s. “Heroes of Goo Jit Zu” has an enormous number of toys that feature their own unique characters, in addition to those from Marvel Comics, DC Comics and Jurassic World. Our 11-minute Mini Movie is an origin story – an opportunity to introduce Queen Ember, Glyde and all the opposite GooZonians, and an opportunity to gain an understanding of their particular person personalities, characteristics and distinctive powers. We’ve not solely constructed an imaginary world with Slime Rivers and Rainbow Rain, but we’ve additionally come up with storylines that will have interaction followers with relatable events and conditions that they face in real life. We purpose to build brand loyalty from launch with a toy collection that brings GooZonia off screen and into the playroom for an immersive play experience.

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Kids can rework this Goo Jit Zu car from a speedy cruiser to an assault monster truck by squishing or stretching the fin. The car seats three characters and includes an exclusive Thrash figure. At the center of the Heroes of Goo Jit Zu are the characters themselves, each with a distinctive look, feel, and backstory that invites imaginative play. Take Blazagon, the fiery leader with a dragon motif, whose goo-filled body can stretch to unbelievable lengths. Then there’s Thrash, the shark with a stretch that rivals even the deepest ocean’s mysteries. In addition to the original “Heroes of Goo Jit Zu” and the licensed variations of the toys, there are a quantity of subseries that feature further characters.

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At retail, we’ve created a standout FSDU launching throughout independents, grocery and toy specialists, giving the model great out-of-aisle presence at launch. We’ll also be working strategically with supporting retailers on cooperative advertising campaigns throughout TV, YouTube and social media. Finally, all the outfits are interchangeable between the completely different characters, so kids can mix-up their journey play.

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We plan to unveil it with a virtual screening for key influencers that may kickstart brand awareness ahead of product hitting shelves. Strictly Necessary Cookie ought to be enabled at all times so that we can save your preferences for cookie settings. You can see from characters just like the Dragon Blazagon and Pantaro the Panther that we’ve achieved the combating poses and moved on a lot from a standard Stretch standing pose character. Watch out for the Super Rare Yeti, Frostbite, coming in wave 2 and much more innovation to come. After some preliminary collaborative brainstorm periods, we came up with the concept of these being humanoid animals after which the Moose artistic staff got here up with the blended martial arts battling and branding in a while. We caught up with Jon Elliott, Head of R&D at Character Options, to be taught more concerning the growth process behind Heroes of Goo Jit Zu, and learn the way the firm’s work on TPR skinned toys knowledgeable this new vary.

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Goo Mobiles are vehicle-inspired and pumped with squishy filling that children can stretch up to thrice their dimension, smash, and twist. Heroes of Goo Jit Zu is a new vary of stretchy, squishy, gooey action figures, and marks the first joint improvement project between Character Options and Moose Toys. The Dino Power sequence also gave followers Braxor, who continues to be rated as top-of-the-line designed figures of all of them, with his long neck and caveman-style clothing. The Dino Power toys come with fun battle features for imaginative play, like special chomp attacks and additional crunchy fillings. Each “Heroes of Goo Jit Zu” toy has its personal distinctive goo filling, and a special really feel and texture.

Styling sensible, we had a few totally different looks before the Product Design group settled on these guys. Whether you’re looking to add one other character to your child’s Goo Jit Zu toybox or in search of collectible statues in your own assortment, you want a reliable on-line toy retailer to make it happen. As Goo Jit Zu’s popularity continues to develop, so does the collector community jiu jitsu toys. The collectibility of those toys is pushed by many factors but mainly by the colourful tapestry woven by its passionate fan base. The Goo Jit Zu universe encompasses a range of different series, and every new one introduces extra characters and themes into the franchise. In the latest Deep Goo Sea sequence, Goo Jit Zu launched an array of latest enemies based around sea creatures.

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• They stand as a testomony to the enjoyment of tactile play, the power of creativeness, and the enduring appeal of heroes who’re able to stretch to the rescue, no matter how squishy the scenario.
• You can simply observe your courier’s location in real-time as they carry your order to you.
• Alongside the above, GooZonians shall be supported with advertising, competition and editorial content across main girls’ press titles and all Character Option’s social media channels.
• The third series of Goo Jit Zu figures was subtitled Dino Power and launched fans to new dinosaur-themed characters.
• Moreover, the visual and tactile diversity among the many characters fosters an appreciation for various sensations and encourages youngsters to explore the stories and worlds of their squishy companions.
• Blazagon is the chief of the Goo Jit Zu Brothers and tends to be regarded as one of many strongest fighters.

We’ve been collaborating with the superb Moose inventive group via the entire course of. Working across different timezones – HK, OZ and UK – has it’s challenges, but between us we’ve created a great wanting range that delivers compound play in a brand new means. Utilising Character’s expertise with TPR skinned toys, the range has pushed what’s potential with a crammed determine vary, and is already off to a fantastic start with future characters already within the pipeline. In the kaleidoscopic world of Goo Jit Zu characters, vibrant hues and unique textures collide to create a sensory feast for the imagination. These quirky figures burst with an otherworldly appeal, their gooey exteriors inviting tactile exploration.

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So, I’ll should already announce that these characters are furrybait. When the automobile just isn’t pushed down, it can be used to fire out one of many three included blasters from the face of the shark, simply by pressing down the hood of the engine. This fast firing is kind of fun to play around with, according to Kai, who enjoys flattening enemies or targets with it. As the Heroes of Goo Jit Zu saga unfolds, it brings to life an array of ranges each brimming with adventure, distinctive textures, and heroic tales. These ranges not only diversify the tactile experiences offered but additionally enrich the narrative panorama with a variety of heroes and villains. We’ve realized a lot about the technical limitation of stuffed TPR skins and used all that data to push what poses and element is feasible with a stuffed determine vary like these.

Since these squishy action figures have been released in 2010, their reputation has grown immensely, and there are not any signs of it slowing. In August, Moose Toys — the corporate behind your kid’s favourite Beast Lab experiment — will release stretchy HGJZ figures inspired by WWE Superstars. The figures are squishy and feature totally different gooey fillings and textures. Kids can stretch them as much as three times their dimension after which watch the motion figures return to their original kind. Welcome to the squishy, stretchy, and completely charming universe of Heroes of Goo Jit Zu, the motion figures that have taken the toy world by storm and squeezed their means into the hearts of youngsters and oldsters alike. If you’ve ever questioned what all the fuss is about or found yourself perplexed on the sight of your baby stretching a shark-like toy to unbelievable lengths, then you’re in the best place.

A record of the the characters that seem within the Heroes of Goo Jit Zu franchise (either as toys or in the show). You can easily monitor your courier’s location in real-time as they convey your order to you. GJZ’s Star Wars Year Figure can develop up to three times with a handshake and return to its original form in a second. GooZonians shall be Character Option’s largest launch in spring 2022 and will due to this fact be supported with considered one of our largest marketing investments to date. Central to that is the 2D cartoon-style mini-movie which launches on YouTube mid-May. This has been created by a critically acclaimed script author and the award-winning animation studio Pixel Zoo.